Pink Brick Boutique was not simply looking for another retail space.
They were looking for a location that could help them bring the personality, energy, and success of their existing business into Winter Park.
I was pleased to represent Pink Brick Boutique in the lease of 1,741 square feet of first-floor retail space at 421 W. Fairbanks Avenue in Winter Park.
From the beginning, they were clear about what mattered.
They wanted visibility.
They wanted to be close to Park Avenue and the heart of Winter Park without necessarily needing to be directly on the Avenue.
They wanted a location that could support the next chapter of the brand.
And yes, they wanted to be able to paint the building pink.
That last piece may sound like a small detail, but it was not.
For a highly recognizable retail brand, the exterior of the building is part of the customer experience. Pink Brick Boutique has an established identity, and finding a landlord who understood that vision and was willing to let them bring the building to life in their signature pink was an important part of the deal.
Finding More Than Just Available Retail Space
Retail site selection is about much more than square footage and asking rent.
The space has to work for the business.
The location has to work for the customer.
And ideally, the landlord has to understand what the tenant is trying to create.
That was especially important in this search.
Pink Brick Boutique wanted to replicate the success of its existing location while adapting that concept to Winter Park. We were not looking for just any storefront. We were looking for a space that offered visibility, strong surrounding demographics, convenient access, and proximity to one of Central Florida’s most established shopping and dining districts.
421 W. Fairbanks Avenue checked those boxes.
It gave the boutique a strong Winter Park presence without requiring a Park Avenue address.
The Right Landlord Matters Too
One of the most important parts of this transaction was finding an ownership group that could see the tenant’s vision.
A lease is a business relationship.
The economics matter, but so does alignment.
In this case, the landlord understood what Pink Brick Boutique wanted to create and was open to allowing the business to express its brand in a very visible way.
That kind of flexibility can make a meaningful difference for a retailer.
The right landlord is not simply the person willing to sign the lease.
Sometimes the right landlord is the one who understands what the tenant is trying to build.
Pink Brick Was Thinking About Winter Park Before the Doors Even Opened
One of the things I appreciated most about working with Pink Brick Boutique was how intentional they were about becoming part of the Winter Park community.
Before the lease was even signed, they were already reaching out to local resources and organizations, including the Winter Park Chamber, to learn how they could get involved once the business opened.
That tells you a lot about how they approach expansion.
They were not simply opening another storefront.
They were thinking about how to become part of the community around it.
That mindset matters, particularly in a market like Winter Park where local relationships, repeat customers, and community involvement can play such an important role in a business’s success.
Coachable Clients Make Better Real Estate Decisions
Pink Brick Boutique was also highly engaged and coachable throughout the process.
They knew their brand and their customer, but they were willing to listen, evaluate options, and make decisions based on both the business vision and the realities of the market.
That combination is powerful.
The strongest site selection outcomes usually happen when the business owner brings a clear vision and the real estate advisor helps translate that vision into a location strategy.
Why Fairbanks Avenue Made Sense
Fairbanks Avenue gives businesses access to Winter Park without limiting them to Park Avenue itself.
The corridor connects directly to established residential neighborhoods, Downtown Winter Park, Rollins College, Interstate 4, and the broader Orlando market.
For a retailer like Pink Brick Boutique, that combination of visibility, access, and proximity to a strong customer base made the area worth pursuing.
And perhaps most importantly, the property gave the company the freedom to make the space feel like Pink Brick.
The Result
Pink Brick Boutique closed on its lease for the 1,741-square-foot retail space at 421 W. Fairbanks Avenue, First Floor, Winter Park, Florida 32789 on April 21, 2026.
The company is planning to open its Winter Park location before the end of 2026.
And when it does, it should be pretty easy to spot.
Just look for the pink building.
Who leased 421 W. Fairbanks Avenue in Winter Park?
Pink Brick Boutique leased 1,741 square feet of first-floor retail space at 421 W. Fairbanks Avenue in Winter Park. Amy Calandrino of Cushman & Wakefield represented the tenant.
Why did Pink Brick Boutique choose Fairbanks Avenue?
The location offered visibility, access to Winter Park customers, proximity to Park Avenue and Downtown Winter Park, and the opportunity to create a storefront that reflected the brand’s identity.
Why was the landlord fit important in this transaction?
For Pink Brick Boutique, branding was an important part of the location strategy. The landlord understood the company’s vision and was willing to allow the building to be painted in the boutique’s signature pink color.
Why is Fairbanks Avenue attractive for retail businesses?
Fairbanks Avenue provides access to Downtown Winter Park, Park Avenue, Interstate 4, Rollins College, nearby residential neighborhoods, and the broader Orlando market.
What should retailers consider when choosing a second location?
Retailers should evaluate customer demographics, visibility, access, parking, signage, surrounding businesses, occupancy costs, brand fit, and whether the landlord and property can support the customer experience the business wants to create.
Deal Details
- Tenant: Pink Brick Boutique
- Address: 421 W. Fairbanks Avenue, First Floor, Winter Park, Florida 32789
- Transaction: Lease
- Property Type: Retail
- Size: 1,741 square feet
- Representation: Tenant representation
- Tenant Representative: Amy Calandrino, Cushman & Wakefield
- Closing Date: April 21, 2026